This Privacy Policy describes how Weprod S.R.L. (“Company”, “we”, “us”, or “our”) collects, uses, stores, shares, and protects personal data when users visit, interact with, create an account on, contact us through, or make purchases from bricolonex.com (the “Website”).
We are committed to protecting the privacy of our customers and Website visitors and to processing personal data in accordance with applicable data protection legislation, including Regulation (EU) 2016/679, the General Data Protection Regulation (“GDPR”), and applicable Italian and European privacy legislation.
This Privacy Policy explains:
What personal data we collect
How we collect it
Why we process it
The legal bases for processing
With whom information may be shared
How long information may be retained
How we use analytics and advertising technologies
How we protect personal data
The rights available to users
This Privacy Policy should be read together with our Cookie Policy.
The Data Controller responsible for the processing of personal data through the Website is:
Weprod S.R.L.
Via Ferrante Imparato, Edif. 3 – 190 Condom. Napoli Est
P3 Int. 301
80146 Naples (NA), Italy
VAT Number: IT10883491218
Email: info@bricolonex.com
Website: bricolonex.com
Questions or requests concerning personal data may be sent to the email address indicated above.
This Privacy Policy applies to personal data processed in connection with:
Browsing the Website
Purchasing products
Creating or managing a customer account
Using the shopping cart
Completing checkout
Making payments
Receiving deliveries
Requesting returns or refunds
Contacting customer support
Using Website forms
Receiving marketing communications
Interacting with advertising campaigns
Using Website features and services
The Policy applies whether the Website is accessed from a desktop computer, smartphone, tablet, or another compatible device.
The categories of personal data collected depend on how a user interacts with the Website.
We may process the following categories of information.
When you place an order, create an account, contact us, or otherwise provide information directly, we may collect:
First name
Last name
Email address
Telephone number
Billing address
Shipping address
Country
Province or region
Postal code
Company name, where applicable
Tax or invoicing information where required
This information is primarily used to identify customers, process orders, provide customer support, and fulfill contractual obligations.
Where customer account functionality is available, we may process information associated with your account, including:
Account identifier
Login information
Email address
Saved addresses
Order history
Account preferences
Customer settings
Authentication information
Passwords are not intended to be available to our personnel in plain text and should be handled through appropriate security mechanisms.
Users are responsible for keeping their account credentials confidential.
When a purchase is made through the Website, we may process information including:
Products ordered
Product identifiers
Quantities
Order value
Discounts
Promotional codes
Order number
Date of purchase
Currency
Delivery method
Delivery status
Payment status
Returns
Refunds
Cancellations
Customer communications relating to the order
This information is necessary to manage the commercial relationship between the customer and the Company.
Payments may be processed through external payment providers.
Depending on the payment method selected, these providers may process:
Cardholder information
Payment card information
Bank information
Payment account details
Transaction identifiers
Authorization information
Fraud prevention information
Complete payment card information is generally processed directly by the relevant payment provider rather than stored by us.
We may receive information confirming whether a transaction was successful, declined, refunded, cancelled, or subject to review.
To deliver purchased products, we may process and share information such as:
Customer name
Shipping address
Telephone number
Email address
Order reference
Delivery instructions
Shipment tracking information
This information may be communicated to couriers, logistics companies, fulfillment providers, or other parties involved in completing the delivery.
When users access the Website, certain technical information may be collected automatically.
This may include:
IP address
Browser type
Browser version
Device type
Operating system
Device settings
Screen characteristics
Language settings
Time zone
Internet service provider
Referring URL
Access date and time
Session information
Technical identifiers
Cookie identifiers
Technical data may be used to operate, secure, troubleshoot, and improve the Website.
We may collect information regarding how visitors interact with the Website, including:
Pages visited
Products viewed
Search queries
Links clicked
Navigation paths
Time spent on pages
Session duration
Shopping cart activity
Checkout activity
Purchases
Referring sources
Website errors
Interaction with Website functions
This information helps us understand Website performance and improve the customer experience.
When you contact us, we may process information contained in communications such as:
Emails
Customer support requests
Contact form submissions
Complaints
Product questions
Return requests
Refund requests
Warranty communications
Other correspondence
We may retain these communications where reasonably necessary to provide customer service, maintain business records, resolve disputes, or protect our legal interests.
Personal data may be collected through several channels.
We receive information directly from users when they:
Place an order
Create an account
Enter billing information
Provide shipping information
Contact customer support
Complete a Website form
Request a return
Request a refund
Subscribe to marketing communications
Participate in promotions
Certain information may be collected automatically through:
Cookies
Website logs
Tags
Pixels
Scripts
Analytics technologies
Device information
Similar tracking technologies
Where legally required, non-essential technologies are subject to the user’s consent preferences.
We may receive information from parties involved in providing services to us, such as:
Payment providers
Shipping companies
E-commerce providers
Analytics providers
Advertising platforms
Security providers
Fraud prevention services
Customer support tools
We process personal data only for legitimate and specified purposes.
These purposes may include the following.
We use personal data to:
Receive orders
Verify order information
Process purchases
Confirm transactions
Issue order confirmations
Prepare products for shipment
Arrange delivery
Provide tracking information
Handle cancellations
Manage returns
Process refunds
These activities are necessary for the operation of our e-commerce business and the fulfillment of customer orders.
Personal data may be processed to:
Respond to inquiries
Provide product information
Resolve order problems
Investigate delivery problems
Assist with payments
Process returns
Process refunds
Handle complaints
Manage warranty requests
Provide after-sales assistance
Where customer accounts are available, personal data may be processed to:
Register accounts
Authenticate customers
Save customer preferences
Display order history
Manage addresses
Facilitate future purchases
Maintain account security
Recover account access
We may process technical information to ensure that the Website operates correctly.
This may include:
Managing Website sessions
Delivering Website content
Maintaining shopping cart functionality
Supporting checkout
Detecting technical errors
Monitoring system performance
Maintaining infrastructure
Diagnosing Website problems
Personal data and technical information may be processed to protect:
Customers
Customer accounts
Payments
Transactions
Website infrastructure
Company systems
Security activities may include:
Detecting suspicious activity
Preventing unauthorized access
Identifying malicious traffic
Detecting automated attacks
Preventing account abuse
Investigating security incidents
Preventing fraudulent transactions
We may process transaction, account, technical, payment, and device information where necessary to identify or prevent fraudulent or suspicious activity.
This may include evaluating:
Unusual purchasing behavior
Repeated failed payments
Suspicious account activity
Abnormal transaction patterns
Potential payment fraud
Attempts to misuse Website services
In some circumstances, external payment or fraud prevention providers may also perform their own checks.
Subject to the user’s consent where required, we may use analytics services to understand how visitors interact with our Website.
The Website may use Google Analytics 4 for this purpose.
Analytics may help us understand:
Number of Website visitors
Popular pages
Popular products
Traffic sources
Customer navigation
Device categories
Shopping behavior
Checkout behavior
Conversion rates
Website performance
Technical problems
Analytics information may be used to improve:
Website usability
Product presentation
Navigation
Customer experience
Technical performance
Checkout processes
Business decision-making
Subject to user consent where required, we may use online advertising services, including Google Ads, to promote our products and evaluate campaign performance.
Advertising and measurement technologies may be used to:
Measure advertising effectiveness
Understand which campaigns generate Website visits
Attribute purchases to campaigns
Measure conversions
Analyze marketing performance
Improve advertising campaigns
Create advertising audiences
Support remarketing activities
Avoid unnecessary or repetitive advertising
Information processed for these activities may include:
Campaign source
Advertisement interaction
Website activity
Product interactions
Conversion events
Purchase events
Device information
Browser information
Cookie or advertising identifiers
Advertising technologies requiring consent will be managed according to the user’s consent preferences.
Where permitted and subject to consent where required, we may measure whether an advertising interaction results in a relevant action on the Website.
Examples of conversion events may include:
Viewing a product
Adding a product to the cart
Starting checkout
Completing a purchase
Submitting a contact request
Conversion measurement helps us determine which advertising campaigns are effective and improve how our marketing budget is allocated.
Subject to consent where required, we may use remarketing or retargeting technologies.
These technologies may help us display relevant advertising to users who have previously:
Visited the Website
Viewed specific products
Added products to their shopping cart
Begun the checkout process
Interacted with our services
Remarketing activities may rely on cookies, device identifiers, or similar technologies.
Users can reject or withdraw consent for these activities through the Website’s cookie preference controls.
Where legally permitted, we may use contact information to send communications concerning:
Products
Promotions
Offers
Discounts
Company news
Commercial initiatives
Where consent is required, marketing communications will be sent only after the user has provided the relevant consent.
Users may withdraw consent or unsubscribe from marketing emails at any time.
An unsubscribe mechanism may be included in commercial communications.
Users may also contact:
Transactional messages concerning purchases, payments, security, deliveries, returns, or customer service are not considered ordinary promotional communications and may continue where necessary.
We may process personal data where necessary to comply with obligations arising from:
Tax legislation
Accounting requirements
Commercial legislation
Consumer protection requirements
Regulatory requirements
Court orders
Requests from competent authorities
Processing may also be necessary to maintain legally required business records.
Personal data may be retained and processed where reasonably necessary to:
Establish legal claims
Exercise legal rights
Defend legal claims
Manage contractual disputes
Resolve payment disputes
Handle chargebacks
Investigate fraud
Respond to legal proceedings
Depending on the purpose, personal data may be processed under one or more of the following legal bases.
Processing may be necessary to perform a contract with a customer or take steps requested before entering into a contract.
This may include:
Order processing
Payment management
Product delivery
Returns
Refunds
Customer service
We may process data where necessary to comply with legal obligations, including:
Accounting requirements
Tax obligations
Invoicing requirements
Regulatory obligations
Where appropriate and permitted by applicable law, processing may be based on our legitimate interests.
These interests may include:
Protecting the Website
Preventing fraud
Securing transactions
Improving services
Managing disputes
Protecting our business
Establishing or defending legal claims
Where processing is based on legitimate interests, we consider whether those interests are overridden by the rights and freedoms of the individuals concerned.
Where applicable, processing may be based on the user’s freely given consent.
Consent may apply to activities such as:
Analytics technologies
Advertising technologies
Remarketing
Profiling
Certain marketing communications
Users may withdraw consent at any time.
Withdrawal does not affect processing lawfully carried out before consent was withdrawn.
The Website may use cookies and similar technologies to support:
Essential Website functions
Shopping cart functionality
Checkout
Authentication
Security
Preference management
Analytics
Conversion measurement
Advertising
Marketing
Where required by applicable law, non-essential technologies are not used until the relevant consent has been provided.
Users may accept, reject, or manage optional cookie categories through the Website’s cookie consent interface.
Additional information is available in our Cookie Policy.
Where consent is required, users may be provided with controls to:
Accept optional technologies
Reject optional technologies
Select individual categories
Review their choices
Change their preferences
Withdraw previously provided consent
Cookie preferences can be modified through the relevant control available on the Website.
Subject to the user’s privacy preferences, we may analyze interactions occurring throughout the purchasing process.
These interactions may include:
Product views
Product selections
Products added to cart
Products removed from cart
Cart views
Checkout initiation
Purchase completion
Refund events
Information may include:
Product identifiers
Product names
Product categories
Quantity
Transaction value
Currency
Transaction identifier
Campaign attribution information
This information helps us understand the effectiveness of our Website and improve customer experience.
We may disclose personal data to third parties where necessary to provide services, operate the Website, comply with legal requirements, or protect legitimate business interests.
Recipients may include:
Payment processors
Banks
Shipping providers
Couriers
Logistics providers
Fulfillment companies
Website hosting providers
Cloud service providers
E-commerce technology providers
IT providers
Security providers
Analytics providers
Advertising platforms
Marketing service providers
Customer support platforms
Professional advisers
Accountants
Lawyers
Fraud prevention providers
Public authorities
Personal data is shared only where reasonably necessary for the relevant purpose.
Certain companies provide services to us and may process personal data on our behalf.
Where applicable, service providers may be contractually required to:
Process information only for agreed purposes
Protect personal data
Apply appropriate security measures
Maintain confidentiality
Comply with applicable data protection requirements
Some service providers may act as independent data controllers for particular processing activities.
We do not ordinarily sell customer personal data in exchange for monetary consideration.
Information may nevertheless be shared with service providers and technology partners as described in this Privacy Policy when necessary to operate our Website and services.
Some providers may process personal data outside Italy or outside the European Economic Area (“EEA”).
Where required by applicable law, appropriate safeguards may be used for international transfers.
Depending on the circumstances, these may include:
Adequacy decisions
Standard Contractual Clauses
Contractual safeguards
Technical and organizational safeguards
Other legally recognized transfer mechanisms
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal requirements.
Retention periods may vary depending on:
Type of information
Customer relationship
Contractual obligations
Legal obligations
Tax requirements
Accounting requirements
Fraud prevention needs
Security requirements
Limitation periods
Pending disputes
Information associated with:
Orders
Payments
Invoices
Refunds
Accounting documents
Tax documentation
may be retained for the period required under applicable accounting, commercial, and tax legislation.
Account information may be retained while an account remains active.
Certain information may continue to be retained after an account is closed where necessary to:
Comply with legal obligations
Maintain transactional records
Resolve disputes
Prevent fraud
Protect legal rights
Information used for marketing may be retained until:
Consent is withdrawn
The user unsubscribes
The relevant marketing purpose ends
Retention is no longer reasonably justified
Data that must be retained to record an unsubscribe or objection may continue to be stored to ensure that the user’s preference is respected.
Analytics and advertising information may be retained according to:
Website configuration
Provider settings
Purpose of processing
User consent preferences
Applicable legal requirements
Where possible and appropriate, information may also be aggregated or anonymized.
We implement appropriate technical and organizational safeguards intended to protect personal data.
These may include:
Encryption
Secure connections
Access restrictions
Authentication measures
Account security controls
Server security
System monitoring
Software maintenance
Security updates
Backup procedures
Access management
Internal data protection practices
Although we take reasonable measures to protect personal data, no electronic storage or transmission system can guarantee absolute security.
Users are encouraged to:
Use secure passwords
Keep login details confidential
Avoid sharing account credentials
Use secure devices
Protect access to their email accounts
Where a personal data breach occurs, we will evaluate the incident and take appropriate actions in accordance with applicable data protection requirements.
This may include:
Investigating the incident
Limiting its effects
Implementing corrective measures
Documenting the incident
Notifying competent authorities where required
Informing affected individuals where required
Subject to the conditions and limitations provided by applicable law, users may exercise the following rights concerning their personal data.
Users may request confirmation as to whether their personal data is being processed and, where applicable, request access to that information.
Users may request correction of inaccurate personal information or completion of incomplete information.
Users may request deletion of personal data where the legal requirements for erasure are satisfied.
This right may be limited where retention is required for legal, contractual, accounting, tax, security, or legal claim purposes.
Users may request restriction of processing in circumstances provided under applicable data protection law.
Users may object to certain processing activities, particularly where processing is based on legitimate interests.
Users may object at any time to processing carried out for direct marketing purposes.
Where applicable, users may request personal data they provided in a structured, commonly used, and machine-readable format.
They may also have the right to request transmission of such information to another controller where technically feasible and legally applicable.
Where processing is based on consent, users may withdraw that consent at any time.
Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.
Users have the right to lodge a complaint with the competent data protection supervisory authority where they believe that the processing of personal data does not comply with applicable law.
Privacy-related requests may be submitted to:
To protect personal information, we may request information reasonably necessary to verify the identity of the person submitting a request.
Requests will be handled in accordance with applicable data protection legislation.
We do not ordinarily use solely automated decision-making that produces legal effects concerning users or similarly significantly affects them.
Technology providers may use automated processes for purposes including:
Fraud detection
Security
Advertising optimization
Audience selection
Campaign measurement
Such activities do not necessarily constitute automated decision-making within the meaning of Article 22 GDPR.
Where legally required, additional information will be provided regarding relevant automated decision-making processes.
Subject to consent and applicable law, certain advertising technologies may analyze Website interactions in order to:
Understand user interests
Create marketing audiences
Measure campaign effectiveness
Provide more relevant advertising
Support remarketing activities
Users may refuse or withdraw consent to optional profiling technologies through the Website’s privacy and cookie controls.
The Website may contain links to external websites.
We are not responsible for the privacy practices of third-party websites that operate independently from us.
Users should review the privacy information provided by third parties before submitting personal data to them.
The Website may contain links, buttons, widgets, or integrations associated with external platforms.
When users interact with these services, information may be transmitted to or collected by the relevant third party.
Such processing may be governed by the third party’s own terms and privacy documentation.
Payment providers may process payment and fraud prevention information as independent service providers or data controllers, depending on the relevant processing activity.
Users may be subject to the privacy terms of the payment service selected during checkout.
Shipping and logistics providers may receive information necessary to deliver orders.
This may include:
Customer name
Shipping address
Contact details
Delivery instructions
Order or shipment reference
Delivery providers may independently process certain information where required to perform their services.
If our business undergoes a restructuring, merger, acquisition, sale, or transfer of assets, personal data may be transferred where necessary as part of that transaction and subject to applicable data protection requirements.
Appropriate safeguards will be applied where required.
The Website is primarily intended for individuals who are legally capable of entering into purchase agreements.
We do not knowingly seek to collect personal data from children in violation of applicable law.
If we become aware that personal information relating to a minor has been unlawfully collected, appropriate steps may be taken to delete or otherwise properly process that information.
Users are encouraged to keep their personal information accurate and up to date.
Where account functionality permits, certain information may be updated directly through the customer account.
Alternatively, users may contact us to request correction.
Where appropriate, we seek to take data protection considerations into account when developing and managing our Website and services.
Measures may include:
Data minimization
Access controls
Privacy preferences
Appropriate retention practices
Security safeguards
Consent management mechanisms
We aim to process personal data that is reasonably relevant and necessary for the purposes described in this Privacy Policy.
We seek to avoid collecting personal information that is not reasonably required for the relevant business or legal purpose.
Users are responsible for providing accurate information when placing orders or creating accounts.
Incorrect information may affect:
Order processing
Delivery
Payment verification
Customer support
Refund processing
Users may contact us to request correction of inaccurate personal data.
We may update this Privacy Policy periodically.
Changes may be made to reflect:
Changes to our Website
New services
New technologies
Changes to our business activities
Changes to service providers
Changes to legal requirements
Changes to data processing practices
The most recent version of the Privacy Policy will be published on this page.
The date shown at the beginning of the Policy indicates the most recent update.
Where required by applicable law, additional notice may be provided for material changes.
For questions, privacy requests, objections, or concerns relating to the processing of personal data, please contact:
Weprod S.R.L.
Via Ferrante Imparato, Edif. 3 – 190 Condom. Napoli Est
P3 Int. 301
80146 Naples (NA), Italy
VAT Number: IT10883491218
Email: info@bricolonex.com
Website: bricolonex.com